You are what you tweet. How to work on your personal brand online, throught Fast Company. Using social networking to build your professional brand. I’m not sure if I’d follow the advice to “find five new people to follow or connect with every day”. That’s 1825 people a year, or 18250 over 10 years… that’s a lot of people to interact with…
“Personal Brain” from The Brain company. Read good things about it. Trying it out, not seeing the benefits of it (yet).
Next to the products, Steve Jobs also drove the marketing of Apple relentlessly forward.
Once you’re done with that, check out Guy Kawasaki’s post on things he learned from Steve Jobs. It’s an interesting and thought provoking read. I especially like the first two: expert are clueless, and customers cannot tell you what they need.
We may think we multitask, but in reality we switch-task, and it’s not doing us any good, according to an article at HBR.
- The author of the article stopped multitasking, and discovered six things:
- First, it was delightful.
- Second, he made significant progress on challenging projects.
- Third, his stress dropped dramatically.
- Fourth, he lost all patience for things he felt were not a good use of his time.
- Fifth, he had tremendous patience for things he felt were useful and enjoyable.
- Sixth, there was no downside.
We are what we repeatedly do. If you want to be really good at something, it’s going to involve relentlessly pushing past your comfort zone, along with frustration, struggle, setbacks and failures.
Here is some more on self-control and willpower: “how to boost your willpower“.
The first example in the article really drives it home. Even if you don’t have a social media strategy yourself, or are not active on social media, others that talk to you are, and they may quote whatever you say to them on twitter or in the blogosphere.
Thank about it next time you’re at a conference. Would you want your boss, co-workers or customers to read what you just said?
Good advice: “It doesn’t matter what industry you’re in. People have blind spots about where they’re weak,” says Scott Erker, a senior vice president at DDI, which conducted the survey in September.
link at WSJ.