So true: relationships between the advertiser and the consumer

From BringTheLoveBack, found through the Muse blog.

Hm, I think this is also what the relationship between the customer and the agency is like sometimes.

Mobile advertising the shanghai way

Here I was, standing at shore of the Huangpu river, quietly overlooking Shanghai, when this came floating by.

Now, there are a lot of screens already all over the city: huge LED billboards on buildings, LCD screens in taxi's, plasma screen in subway stations, gyms and whatnot. You name it, they have a screen with advertising in or on it.

So when the whole city filled up, someone had the genius idea to throw a huge LED screen on a boat, put some ads on it and take it up and down the river. I guess this qualifies as "mobile" advertising. Or visual pollution if you happen to be in the mood to stroll by the water and take in the city views. Nothing is sacred any more.

Wildbeaming

It's all about getting people to notice you, so here is a nice video of how they did it by wildbeaming, a form of beamvertising. Pretty cool. Limited to cities though.

Video also available on YouTube

Flashback: The Double Life

For years, I've lived a double life.
In the day, I do my job - I ride the bus, roll up my sleeves with the hoi-polloi.
But at night, I live a life of exhilaration, of missed heartbeats and adrenalin.
And, if the truth be known, a life of dubious virtue.
I won't deny it - I've been engaged in violence, even indulged in it.
I've maimed and killed adversaries, and not merely in self-defence.
I've exhibited disregard for life, limb and property, and savoured every moment.
You may not think it, to look of me, but I have commanded armies, and conquered worlds.
And though in achieving these things I've set morality aside, I have no regrets.
For though I've led a double life, at least I can say - I've lived.

Yes, it's the immortal PlayStation ad. Check it out on YouTube and look here for some analysis of it.

The 12 kinds of ads

Apparently, there are (only?) 12 kinds of ads in the world.

That is, according to Donald Gunn, once a creative director for the advertising agency Leo Burnett.

An excerpt from the article in Slate:

"Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and luck (instead of proven formulas) to make great ads. So, he decided to inject some analytical rigor into the process: He took a yearlong sabbatical, studied the best TV ads he could find, and looked for elemental patterns.

After much research, Gunn determined that nearly all good ads fall into one of 12 categories—or "master formats," in his words. At last year's Clio Awards, I saw Gunn give a lecture about these formats (using ads mostly from the '70s and '80s as examples), and I was fascinated by his theory. I soon found myself categorizing every ad I saw on TV. It was a revelation: The curtain had been pulled back on all those sly sales tactics at the heart of persuasive advertising."

Polar Rose versus IDPS (IDentity Protection System)

Everybody puts their pictures online. Picasa, flickr, you just name them. But what if your friend puts a picture with YOU on it online? Cue the IDPS (IDentity Protection System), a sticker you wear that "tells" a camera taking a snapshot of you to blur out your face.
(Found at the YaHoo Design week.)

If it works, this may be a good thing, because at the other side of the spectrum, there is Polar Rose, a browser plugin that lets you discover who is in any public photo. They're in beta right now, but just imagine someone having a picture of you, and then using Polar Rose to find pictures of you all over the internet (even the ones you don't know of, and/or don't want others to know about).